Julia Brokaw

MISSION CONTROL

Don’t focus on too many things at one time. Your attention is a resource, and it’s more powerful when you don’t spread it too thin.

Perspective

At M13, I have a dynamic role that includes everything from assisting our founders, with any of their business-related needs, to collaborating on the events side and managing our operating system.

I’m here to support the Executive team as a whole, creating efficiencies where I can and stepping up to make sure that everyone on the team is freeing up as much of their capacity as possible to collaborate with our unbelievable founding teams.

My past experiences working at Allure really showed me the type of work environment I thrive in: one with high morale and a shared energy, where employees are both encouraged to be their authentic selves and challenged to be their best. It became clear to me from the very start that M13 had this kind of culture—that they were a we-based company, not an I-based company.

In my prior role, I had the unique experience of partnering with brands from many different industries, each with different wants, needs, and work styles. Every new client meeting or interaction was a lesson in what makes people tick and how we could flexibly deliver the things each brand wanted out of their partnership with Allure. This experience has been invaluable as I’ve moved to M13, reminding me that there’s no such thing as a “one-size-fits-all” solution.

Everyone at M13—from the interns to the Managing Partners—cares about each person’s success and appreciates everyone’s part in creating an amazing legacy for M13. This was all very clear to me from the beginning and is part of what made me so excited to join the M13 family.My best advice? Don’t focus on too many things at one time. Your attention is a resource, and it’s more powerful when you don’t spread it too thin.