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Investing in Emerge: Introducing Touch to XR

M13’s lead investment will help grow the platform for multi-sensory extended reality experiences.

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M13

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By
Latif Peracha
Latif Peracha
Karl Alomar
Karl Alomar
By M13 Team
Link copied.
March 16, 2020
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2 min

When we first experienced Emerge’s demo, we were blown away that the technology worked. It was this experience and market potential the potential use cases seemed endless coupled with the ambitions of the management team that drove us to really spend time exploring a partnership. Today we are pleased to announce our lead investment in Emerge, a platform that enables users from distant locations to physically touch, feel and share immersive content in extended reality (XR) using their bare hands. The goal is to create a new language of touch for multi-sensory XR experiences.

This round of funding will allow the company to put its platform in the hands of creators, with a focus on three experience verticals:

1

Tabletop & Social XR Games: Social games are becoming a platform for communication. The possibility of not only having a conversation across a screen but playing tabletop games and interacting with live virtual characters that react to users’ touch will transform these experiences.

2

Learning & Creative Play: Comprehension, retention, and memory are increased through multisensory interactions so we are excited by the possibilities of playing and building things with friends in other countries, sculpting digital shapes and multi-sensory learning experiences.

3

Multi-sensory Meditation & Well-being: Visual-tactile interaction can calm and soothe, and use cases include touch-assisted relaxation experiences and virtual pets you can interact with and feel.

The focus for the next 12 months will be to draw in developers to build meaningful experiences that engage consumers. Standards do not yet exist for this market, and Emerge has the opportunity to create them and ignite a wave of innovation that will delight consumers.

For AR to reach its full potential, it must extend into sensory experiences; there are already 1.2 billion mobile AR installs yet not many breakthrough applications. We believe we are on the precipice of a larger adoption curve as the quality of the experiences continues to improve driven in turn by improvements in displays, content, and network capability (i.e. 5G).

Every major technology shift has the opportunity to change perspectives and shape the future and at M13, we are focused on investing in technologies that will drive change in consumer behavior over the next decade. We are excited to back Sly, Isaac, Mauricio, and the team in their bold ambitions to build the next immersive computing platform.

Emerge is growing its team and welcomes anyone who’d love to help build upon its vision. Browse Emerge’s current open career opportunities. to view Emerge’s current open career opportunities.

When we first experienced Emerge’s demo, we were blown away that the technology worked. It was this experience and market potential the potential use cases seemed endless coupled with the ambitions of the management team that drove us to really spend time exploring a partnership. Today we are pleased to announce our lead investment in Emerge, a platform that enables users from distant locations to physically touch, feel and share immersive content in extended reality (XR) using their bare hands. The goal is to create a new language of touch for multi-sensory XR experiences.

This round of funding will allow the company to put its platform in the hands of creators, with a focus on three experience verticals:

1

Tabletop & Social XR Games: Social games are becoming a platform for communication. The possibility of not only having a conversation across a screen but playing tabletop games and interacting with live virtual characters that react to users’ touch will transform these experiences.

2

Learning & Creative Play: Comprehension, retention, and memory are increased through multisensory interactions so we are excited by the possibilities of playing and building things with friends in other countries, sculpting digital shapes and multi-sensory learning experiences.

3

Multi-sensory Meditation & Well-being: Visual-tactile interaction can calm and soothe, and use cases include touch-assisted relaxation experiences and virtual pets you can interact with and feel.

The focus for the next 12 months will be to draw in developers to build meaningful experiences that engage consumers. Standards do not yet exist for this market, and Emerge has the opportunity to create them and ignite a wave of innovation that will delight consumers.

For AR to reach its full potential, it must extend into sensory experiences; there are already 1.2 billion mobile AR installs yet not many breakthrough applications. We believe we are on the precipice of a larger adoption curve as the quality of the experiences continues to improve driven in turn by improvements in displays, content, and network capability (i.e. 5G).

Every major technology shift has the opportunity to change perspectives and shape the future and at M13, we are focused on investing in technologies that will drive change in consumer behavior over the next decade. We are excited to back Sly, Isaac, Mauricio, and the team in their bold ambitions to build the next immersive computing platform.

Emerge is growing its team and welcomes anyone who’d love to help build upon its vision. Browse Emerge’s current open career opportunities. to view Emerge’s current open career opportunities.

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The views expressed here are those of the individual M13 personnel quoted and are not the views of M13 Holdings Company, LLC (“M13”) or its affiliates. This content is for general informational purposes only and does not and is not intended to constitute legal, business, investment, tax or other advice. You should consult your own advisers as to those matters and should not act or refrain from acting on the basis of this content. This content is not directed to any investors or potential investors, is not an offer or solicitation and may not be used or relied upon in connection with any offer or solicitation with respect to any current or future M13 investment partnership. Past performance is not indicative of future results. Unless otherwise noted, this content is intended to be current only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in funds managed by M13, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by M13 is available at m13.co/portfolio.