Transforming great ideas into extraordinary companies

In our digital-first world, the difference between best and second best has never been greater

And today, being the best in class is the only option.

The World is Changing

Launching a product has never been easier, but building a company has never been more challenging

Today ideas are open, time is critical and competition is high. We believe winners are made, not born — and we have the team and tools to make winners.

Our Platform Solution

We enable the rapid creation of unfair advantages through a scalable approach of repeatable behaviors

With top-tier resources and partnerships in brand, product, acquisition, distribution and operation; we enable better, faster day to day decision-making that exponentially compound over time.

services

Venture Investment

VCs fight for deals. We fight for outcomes

In a market where capital has become commodified, our structure allows us to scale processes that result in less invested capital and higher absolute dollar returns in a shorter period of time

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Brand Foundry

Turning nascent ideas into dynamic companies

Knowing the facets that go into building and selling a business, our proprietary data-driven approach to screening and validating market strategies sets our brands up for success.

Corporate Contact Us
Portfolio

Investing in the Next Generation of Great Consumer Brands

With over 130 direct investments in leading consumer names, our portfolio totals over $55B in market value.

Current
Exits

Building a world-class platform requires world-class talent

Our team of top notch talent is comprised of decades of experience across tech, finance, marketing, investing, and operating.

We’re Always Looking for the Best Talent

Our model is contingent on world-class talent and we still don’t have enough talent for the opportunities we have within our portfolio and our foundry. We’re never hiring ordinary talent, but we’re always hiring exceptional talent.

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Partners

Carter Reum

Founder

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Recognized as one of Goldman Sachs’ Builders + Innovators Top 100 Most Intriguing Entrepreneurs for 4 years in a row. He is the cofounder of M13, a holding company that differentiates itself by accelerating consumer brands at scale using a repeatable playbook approach. M13 has invested in over 125 companies including names like Lyft, Pinterest, Warby Parker, SpaceX, and more.

Courtney Reum

Founder

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Courtney Reum, along with his brother Carter, is the cofounder of M13, a disruptive Brand Development Studio + Venture Capital firm that has invested in over 100 startups such as Lyft, Pinterest, Warby Parker, ClassPass, and Slack. He’s been recognized as one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs 4 years in a row and his entrepreneurial venture VeeV earned him a place on Inc’s 250 fastest growing companies.

Nick Taranto

Foundry / Ops

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It all comes down to “gumption” – defined as shrewd or spirited initiative and resourcefulness. I love taking Big Ideas and executing, turning dreams into reality. I'm a strategist, an authentic leader, and a salesman. To do what we're doing at Plated, you need to be a contrarian, you need to be a skeptical optimist, and you need to be willing to turn the table on the tiger. We're hiring folks who thrive when the mission is big and the challenges are tough.

TEAM
Erik Tarui

Ops / Marketing

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Mark Grace

Ops / Investing

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Rita Serrano

Administrative Director

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Tayler Kamiel

Executive Assistant / Event Coordinator

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Karl Alomar

Ops / Advisory

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Contact

Reach out to us

We're all ears and ready to collaborate

Venture Investment

In a market where capital has become commodified, our structure allows us to scale processes that result in less invested capital and higher absolute dollar returns in a shorter period of time

Investment Contact Us

Brand Foundry

Knowing the facets that go into building and selling a business, our proprietary data-driven approach to screening and validating market strategies sets our brands up for success.

Corporate Contact Us